Business Solutions, Yellowgate

Yellowgate: Going the extra mile

Ray ChanDecember 14, 2024, 10:27 amDecember 14, 2024

Businesses nationwide are reaping the benefits of Yellowgate's Rent Now, Buy Later solution. Images: Yellowgate

Yellowgate Group’s Rent Now, Buy Later solution is changing the way construction and earthmoving companies do business around the country.

The equipment rental specialist’s offer enables businesses to rent the gear they need today, with the flexibility of ownership options in the future; so, it’s understandable why it has more than 500 pieces of machinery operating out on site.

Hydraulic excavators and tippers are the most popular assets, but you’ll also find wheel loaders, motor graders, scrapers, crawler dozers, mobile crushers and screeners, plus everything else in between being put to work by their customers.

These customers can be found across Australia, and across a range of industries, including mining in the Pilbara region of Western Australia, quarrying in Central New South Wales, and on telecommunications projects in Tasmania.

In the past year, Earthmoving Equipment Magazine has brought to you several success stories involving satisfied customers: from a mining equipment hire company starting from scratch to a brick manufacturer wanting to source an electric wheel loader, from a heritage listed sandstone quarry aiming to acquire the excavator it crucially needed on site to helping a civil contractor in the construction industry obtain essential trucks and machinery.

All these businesses played it smart, and chose Yellowgate’s Rent Now, Buy Later solution to set them on the path to future asset ownership.

The program in detail

The Rent Now, Buy Later solution is an alternative pathway to asset ownership.

It’s a flexible 12-month rental that makes access to heavy machinery quick and easy.

Asset procurement is both fast and simple.

You source the equipment you need, or Yellowgate can source it for you.
You apply for a 12 month Rent Now, Buy Later rental agreement.
Once approval is given – in some cases within 24 hours – you sign your 12-month rental agreement and pay your upfronts.
You take delivery of your new asset OR Yellowgate can organise mobilisation regardless of where you’re located vs where it’s needed to be.

At the end of your rental period, you can:

Continue renting month to month or re-contract at a discounted rate.
Purchase at a reduced rate and receive a rental rebate towards ownership.
Return the equipment with no further obligation.

Yellowgate worked with the team at Redline Cranes to refurbish a used Terex pickup and carry crane (Franna) for a customer working at a large operation near Newman in WA. Pictured are Redline Crane’s Simon Bowers (left) and Michael Verhulst (right) with Yellowgate Group’s National Sales Manager, Noel Rosario (middle).

The Yellowgate difference

Earthmoving Equipment Magazine spoke to Yellowgate Managing Director Chris McRae last year to explain what made the company unique.

“We know there are products out there similar to what Yellowgate offers,” Chris said.

“But where we’re a little bit different – and where we know we’re more effective – is in understanding what our customers are going through, understanding what their projects look like and how they work, and also the kinds of challenges they might run into over the life of those projects.

“Yellowgate distinguishes itself by going the extra mile to be in tune with its end users and their place in the broader industry. ”

Chris said Yellowgate’s customer base was as diverse as the projects they deliver – from Tier 1 contractors to sole owner operators.

“One of our clients is one of the largest Indigenous employers in the country, and then we also work with one of the biggest mining companies in the country,” he said.

“We know we have a product that makes sense for the country’s top construction companies, but we’ve also got plenty to offer family businesses who need a hand with their first or additional piece of machinery.”

Yellowgate’s service is also supported by a network of contacts across the top OEMs, as well as some of the larger used machinery dealers.

“Our Rent Now, Buy Later model offers a level of flexibility that dry hire doesn’t,” Chris said.

“We ask for a 12-month commitment, after which you’ve got choices: you can continue renting the gear, you can buy the gear out, or you can hand the gear back.”

Chris said this can be a saving grace for the industries the company serviced in an unpredictable economy, particularly when work dries up unexpectedly, or a client’s equipment needs change suddenly.