Aptella has recycled old staff uniforms that had the company’s former Position Partners branding to create a range of dog beds for employees’ pets.
Aptella Executive Group Manager of Systems, Gina Velde, said textiles were a significant landfill contributor, so as part of the rebrand, the company explored ways to reduce waste and support the circular economy by recycling old uniforms.
“Unlike other clothing, branded uniforms can’t be given to charity shops or repurposed, so when we learnt of RWW Group’s recycling program it seemed like the perfect solution,” she said. “They have been extremely popular and judging by the photos, have the tick of approval from our four-legged friends.”
RWW Group is a national business-to-business uniform and personal protective equipment (PPE) supplier that offers a full range of business attire and industrial workwear, throughout Australia and New Zealand.
With an online order and uniform management system, the company supports businesses of all sizes to save time and lower costs through efficient order fulfilment.
Through RWW Group’s national distribution centre, the dog bed initiative helps to reduce textile waste by shredding washed uniforms into mattress filling for large, waterproof dog beds.
The beds can then be given to employees, kept in offices for dog-friendly workplaces, or donated to animal shelters.
RWW Group Director and Head of Sales and New Business, Jamie Firth, said the business was committed to reducing landfill waste and collaborating with valued customers like Aptella to support their environmental social governance activities.
“Aptella will continue its recycling program as uniforms are replaced over time. We’ll collect items that are worn out or damaged and recycle them,” Gina said.
“It’s a simple process with a high reward that benefits the environment, our employees and their beloved pets.”
For more information, please contact the Aptella team on 1300 867 266 or visit www.aptella.com