Earthmoving Accessories, Product Review, Wheels & Tyres

Toughing it out with TerraTyre

 

TerraTyre was born out of a necessity in the Australian mining industry for a hard-wearing and hard- working tyre to meet the rigorous needs for performance, durability and economy.


With increasing cost pressures on mining and trucking operations throughout Australia’s toughest regions, it’s no wonder that mine owners, transport operators and contractors are always looking for tyres that perform well but don’t break the bank.

Enter TerraTyre

As OTR General Manager – Sales, Travis Parsons, explains, there are many challenging conditions on and around mine sites, and Australia’s tough outback conditions punish tyres “like almost nowhere else on earth”.

“Faced with this challenge, TerraTyre was developed primarily for mining equipment; and the high success in meeting customer expectations in that market was the catalyst to extend the design concept to additional configurations for other vehicle applications,” he said.

“Mine sites in Western Australia needed tyres that did the job for a certain cost and this was where the first design came from. The design immediately proved to be successful.

“The design of the TerraTyre range was targeted at the heavy machinery market to operate at an attractive value point.

“Having achieved this, the product range grew into the more standardised range that offers good value.

“These products deliver excellent usage hours and don’t cost an arm and a leg, striking a great balance between functionality and cost investment.”

Travis said that since the introduction of the brand, OTR had sold tens of thousands of units throughout Australia.

“Much of the success is demonstrated by the very low warranty claim level which outperforms that of many of the major brands,” he said.

“Customers love these tyres and the tyre fitters report a great experience with them. Overall, it’s been a great success story.”

Australian ingenuity

OTR says what sets TerraTyre apart is its unique combination of Australian design innovation with world-class manufacturing.

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This synergy results in a product that not only meets the rigorous demands of the industry but also delivers exceptional cost per hour value.

This formula has earned a loyal customer base, with many operators consistently returning to the brand.

OTR has been in the global tyre industry for more than 30 years and is 100 per cent Australian-owned, ensuring the TerraTyre brand has been engineered in Australia.

Despite its competitive price, the range uses the industry’s best quality materials such as steel cords manufactured by Bekaert in Belgium, while the natural rubber is sourced only from Malaysia and Thailand, used in compounds to suit tyres for specific applications and usage.

Other components such as butyl polymers come from Exxon Mobil Chemical in the USA.

TerraTyre is manufactured in a highly reputable factory that produces more than three million units annually.

Tyres meet or exceed ISO TS16949, ISO 9001 & DOT specifications and carry the S-Mark in product performance and safety.

Quality and value

“TerraTyres have become synonymous with quality and value across Australia’s earthmoving industry,” Travis said.

“With a strong reputation built over years of reliable performance, TerraTyre offers a range of tyres that cater to the diverse needs of heavy machinery operators.

“We have a commitment to performance, value, and reliability that you can count on.

“Whether you’re navigating challenging terrains or requiring enhanced durability, Terra’s selection of tread patterns, compounds, and designs ensures you have the right tyre for the job.”

TerraTyre is fully supported by OTR’s national warranty and service and have service locations Australia Wide.

To learn more about OTR’s quality products and the many benefits they can bring you, contact OTR – Tyres, Wheels and Axles on 1300 CALL OTR, or visit www.otraustralia.com

 

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