National machinery dealer Onetrak has recently opened a new rental yard in Adelaide, bringing even greater rental support to South Australian customers.
Onetrak’s rental business is proving to be a highly popular choice for customers across Australia, with a total service offering making the business a strong choice for customers looking to try out Hidromek, Anaconda and Striker machinery.
Onetrak national rental manager Rhodes Cousland said the company started off in Victoria, before branching out with bases in New South Wales, Queensland and now South Australia, as well as doing remote projects across all Australian territories.
“Onetrak is a family-owned company, with a can-do attitude, which means we can cut through red tape very easily and cater to customers’ needs wherever they are,” he said.
“We’ve just opened a rental yard in Adelaide and we’ve started putting machines on the ground there. There is a lot of subdivision work and infrastructure work that’s starting to kick off, so it’s an exciting milestone for us.”
Complete offering
Onetrak offers a wide range of machinery and material processing equipment for dry hire, including excavators of between three and 50 tonnes capacity, wheel loaders, backhoes, graders, dozers, rockbreaker attachments and crushing and screening machinery.
“The Hidromek brand offers heavy-duty excavators and we’ve been able to get a decent market share with customers, particularly for jobs such as digging basements and large trenching/pipeline work. These machines perform really well in those conditions and their ease of use really stands out,” Rhodes said.
“We’ve been able to branch out to similar types of customers up and down the East Coast, and a lot of our customers from Victoria may be doing work in Sydney or Brisbane or the Gold Coast, etc. So that’s one way in which we’ve been expanding and making a name for ourselves.”
All Onetrak rental machinery is low-hour and Tier 1 compliant, with clients renting machinery for a wide range of major infrastructure projects, including the Sydney Metro Tunnel, M1 Freeway and the Coffs Harbour Bypass.
“We’ve also got our crushing and screening side,” he says. “So, anything from small trommels, to screens, to large jaws, we’re able to put a full package together in that space.
“This means we have a different offering to other rental companies, who may just focus on crushing and screening, or construction equipment, whereas we have both. We cater for everybody, whether they just need a 24-tonne excavator, or a complete crushing train with excavators and loaders.”
Onetrak describes this as providing a ‘total solution’ for a customer’s particular project – not just offering a particular machine but taking the time to work with the client to craft the best solution for a specific job.
“We’ll come out, evaluate a site and we’ll offer Aggflow simulations to show throughput along with a crushing and screening cost per tonne analysis. These tools allow the customer to make an informed decision on whether the work they’re undertaking will be profitable through the life of a project,” Rhodes said.
“We also support our customers through the project itself, be it through commissioning, maintenance and service, quick response to breakdowns, on site or remote training or just being on hand at all times to advise on ways to increase production. We do all these extra things because we understand the importance of making the most of the time our customers have on site.
“We’ve got a crushing and screening specialist and a construction machinery specialist, and these guys are always available to give advice and make sure the rental solution offered to a customer is going to help them be profitable throughout their project, whether it’s an excavator or a complete crushing train.
“In a sense, it’s almost like rock to road, where we offer machinery that takes the rock out of the ground, processes it and prepares it to be put back into the ground as a finished product.”
In addition, Onetrak offers 3D GPS systems on its Hidromek excavators, which Rhodes said was proving popular with a lot of customers who buy machinery, so is now being offered through the rental side as a cost-effective way for clients to access this technology.
“We are moving quite heavily into 3D GPS systems at a very competitive rate,” he said.
“I think one of the stumbling blocks of GPS is it can be quite expensive. We have good relationships with our suppliers to make sure that we’re very competitive.”
One point of contact
Rhodes said Onetrak’s rental offering is a vital part of its machinery supply business, with customers often engaging with the rental side to ‘try out’ the brands on offer before making a purchase.
“The great thing about renting is that a customer gets to try the machine out, test its capabilities, find out the dig force, how much fuel it uses, whether it’s comfortable to operate, what functions it has, etc.,” he said.
“But another important thing is that they get to know the people they’re dealing with. They get to know Onetrack as a dealership, and the same people that you’re renting off, you will be dealing with on the sales side as well.
“This means that there is that consistent contact with just one representative from the company, which is quite unique.
“A lot of other dealers will have a rental rep, a sales rep, and then there’ll be another rep for something else, but we have account managers and I think that builds a lot of confidence in customers.”
“We also have a rent to buy option to where, if a customer doesn’t want to put an item on their books straightaway, they can rent it for so many months, and then purchase.
“Once again, this could be a 20-tonne excavator or a complete crushing train. It means a customer can build the capital to purchase the machine or to give it back if a project doesn’t work out for them.
“All of our machines are low hour – you won’t find many of our machines over a few thousand hours; they are constantly turned over. All of these aspects combined are what sets Onetrak apart from the competition.”
For more information on Onetrak’s rental offering, visit: www.onetrak.com.au/ rentals