Australian provider of heavy construction and agricultural equipment, Construction Equipment Australia (CEA), has been appointed as a distributor for SANY excavators in Queensland, NSW and SA.
As an emerging brand within the excavator market, SANY has quickly gained strong customer acceptance globally, thanks to its build quality, competitive pricing and aftermarket offering. Acquiring the distribution rights for SANY aligns with CEA’s wider strategy of supporting the business’ appetite for growth across key market segments.
CEA CEO Hylton Taylor said that over the past six years, CEA had opened three new multi-million-dollar purpose-built facilities in Sydney, Brisbane and Perth, diversifying the product offering.
“Now, the addition of SANY to the portfolio will strengthen our line-up with an extensive range of excavators ranging from one to 90 tonnes,” he said.
The move not only strengthens the business’s well-established footprint across the country but enhances its ability to support a diverse range of customers with a broad equipment offering. With the distributorship starting this month, CEA is poised to challenge the excavator market with a product range that is class-leading and competitively priced, aligning to the needs of the mature Australian market.
“It was critical we partnered with a brand which understood the customer segment, could deliver quality products, and has a strong focus on future industry needs, ensuring the machines of tomorrow can meet the demands of the core customer base,” Hylton said.
SANY, founded in 1989, is a significant global supplier of excavators with a footprint of R&D centres and manufacturing plants in countries including China, USA, Germany, India, and Brazil. Production capacity out of its Shanghai-based Lingang and Kunsha manufacturing facilities is more than 80,000 units annually.
Putzmeister’s Asia Pacific CEO, Michael Schmid-Lindenmayer, said that SANY was proud to partner with an Australian-owned business that had the size and scale of CEA.
“CEA’s extensive history in the market offers a strong sales channel, with local insights and market knowledge that will be critical to the long-term success of the SANY brand,” he said.
“SANY is firmly focussed on delivering high-quality, market competitive products to established markets like Australia. The brand’s focus on delivering innovative solutions ensures we are prepared for market demands well into the future, and we look forward to supporting CEA as they target the many opportunities available in each location.”
SANY CEA product will be arriving across CEA branches from February.