Earthmoving News

Record Crowds At Second Diesel Dirt & Turf


Three big days of business action and huge crowds underscored the success of this national earthmoving equipment expo.

Expo highlights

  • Big increase in exhibitors – 200 companies showing their products and services
  • Visitor attendance: 43,750 adults
  • National and international visitors
  • Exhibitors closed major sales throughout the Expo’s three days
  • Second consecutive successful Expo
  • Top operators took out major cash prizes and trophies



If anyone thought the success of last year’s inaugural Diesel Dirt & Turf Expo was a one- off, this year’s event convincingly proved the show has a winning formula that attracts industry buyers and sellers.

In opening the Expo, Tanya Davies MP, member for Mulgoa said, “The Penrith and Nepean area is a booming region. Billions of dollars are being poured into the area by federal and the State Government. Investment activity in the region is at a level that’s never been seen before in the history of Australia, with Badgery’s Creek airport, roads, rail, hospitals and school upgrades.”

Diesel Dirt & Turf CEO Steve Zivkovich said, “Feedback and experience gained from our first expo last year has helped us improve the flow, layout and functionality of the site.”

“Despite the huge increase in the number of exhibitors from last year, we were able to configure the site to ensure all exhibitors received value for money and maximum exposure.



“We recognise the need for ongoing improvement and refinement of many aspects of running a major expo and have taken on board the constructive comments from this year’s exhibitors and visitors.

“Panthers Penrith has been extremely supportive. We now have a long-term agreement in place that will ensure this fantastic industry expo site is equipped with the facilities needed to run the National Diesel Dirt & Turf Expo for many years to come.

“While business was being done, families enjoyed the spectacular motocross stunt bike entertainment from the ‘Freestyle Kings’, the vintage truck display, rides, music and the expansive and appealing food court and meeting areas”, Steve said.

Some of the country’s top machine operators also battled it out in the “Operator’s Challenge” to take away trophies and $21,000 in cash prizes.



What some of the exhibitors are saying

“Attending the Expo was a great opportunity to support the industry and launch our new SK300LC -10 excavator and get out and meet some new customers, while supporting of the construction equipment industry.”
– Mark Johnson, Kobelco Construction Machinery Australia.

“The National Diesel Dirt & Turf is a great place to come and lets us showcase products that people can purchase. Many of the products that are here on show are also available for hire.
– Ben Lorne, Kennards Hire

“This is the second time we have attended The National Diesel Dirt & Turf and we have found this to be the most successful show in Australia. We support the industry and that’s why we are here.”
– Jeremy Doherty, Doherty Couplers and Attachments

“This is a very good show. It certainly is very well respected amongst the trade operators. It draws a large crowd who come to see all the top companies and dealerships who participate. It’s a very good exhibition and represents a wide cross-section of the industry.”
– Ben Yates, Pickles Auctions

Diesel Dirt & Turf is a fantastic show. We think this is a very good expo for the earthmoving industry. Everyone is getting behind it and showing their support.”
– Brendan Refalo, Kinshofer Australia

“Hydraulic Steels a major supplier of components, maintenance and services for hydraulic cylinders for the earthmoving equipment industry. Our presence at the 2017 National Diesel dirt and Turf Expo is important because of our role in supplying the Australian earthmoving industry. It’s our first year here and the response has been fantastic.”
– Stephen Holt, Hydraulic Steels

“Diesel Dirt & Turf was an excellent show for us. The visitor numbers were great and the organisation was well executed and efficient. We received more than 100 genuine sales leads during the three days.”
– Glen Wolfenden, Bearcat Tyres (part of The Camso Group)



“The business decision to attend in greater numbers and with an improved stand was rewarded as we experienced an increase in stand visitors, opportunities created and sales generated. In addition, the ability to meet with and network with other exhibitors who all have a vested interest in the success of our industry further solidified our belief that the Diesel Dirt & Turf show plays a vital part in the future success of the equipment industry.”
– James Baird, Auger Torque Australia

“Thank you so much for a great event, our team had a fantastic time!  One hundred percent we would like to attend again next year … Thank you for putting this show together.”
– Dora Wednesday, Finlease

“Thank you for hosting the event over the weekend! Diesel, Dirt and Turf gave us some great exposure and we were all very run off our feet!
– Sharon Foster, Westrac

“You put on a really good event. I do 15 shows a year and this one is the best for sure. See you at the next one.”
– Kay-T Halse, Credit One

“We have had plenty of interest in the product at Diesel Dirt & Turf and in what is a relatively new service we are providing the industry. It’s all about getting our name out there and meeting new, prospective customers.”
– Ron Bennet, 1800HoseVan

“We enjoy attending the National Diesel Dirt & Turf Expo because it’s put on by the industry, for the industry. It allows people to actually see the equipment and also provide the opportunity for suppliers to sell equipment here, which is what has been needed for a really long time.”
– Alex Moody, Moody Kiddell



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