Since 1964, Pickles has built a legacy as one of Australia’s leading used asset marketplaces and one of the country’s largest auction groups. Combining years of experience with innovative solutions, the iconic Pickles blue has become intertwined with powering Australia’s industrial sector by upholding a market of quality used goods.
Though renowned for offering an extensive range of industrial equipment, motor vehicles and salvage goods, Pickles is more than just an auction house. The wealth of services offered by Pickles extends to include auctions, asset appraisal, valuations, fleet management, expert consultation, data administration, and much more.
With the industry evolving, Pickles strives for agile and forward-thinking solutions. As Pickles has navigated the last decade, the business has amassed a wide range of digital knowledge and services, developing into a business with a huge national footprint backed by its experts on the ground.
By seeking to innovate daily, Pickles has carved out a distinct lane as a business that caters to the everyday needs of a broad range of customers. Here are eight reasons why Pickles’ sales channels for used equipment and machinery are preferred industry-wide.
1. Expansive international buyer base
Having amassed a huge community of almost a million buyers and sellers, Pickles’ trusted on-line marketplace offers quick solutions to suit the demands of a range of customers. Sellers are enabled access to an exclusive database of active and engaged buyers, with Pickles’ website attracting more than 24 million website visitors per year. It’s Pickles’ commitment to unlocking value for all members of their marketplace and to maximising a return on every asset sold that ensures customers can rely on the business day in, day out.
2. Expert guidance, tailored solutions
In an industry where navigating quick turnarounds and unexpected surprises is normal, being an adaptable presence is crucial. Backed by the dedication of their staff and industry experts across Australia, Pickles has carved out a distinct lane and become the trusted partner for hundreds of big and small operators across a range of industries. Fundamentally, Pickles’ customised solutions and front-footed approach enables the business to deal with any situation, regardless of the demands.
3. Industry-leading data and expertise
Transforming from a traditional in-person auctioneer into a tech-driven digital marketplace fast-tracked Pickles’ growth as a digital company, enabling the business to extend its expertise to include investment, data, and operational overhaul. Investing in powerful online resources is one major way that Pickles has been able to sustain confidence for buyers and vendors alike over the past few years. Moreover, it has fostered an environment built on collaboration and expansion that has allowed Pickles to stay informed and steer ahead of their competitors. Vendors will experience Pickles’ accurate AI-driven valuation tools and forecasting, with Datium Insights using data from millions of historical sales to provide accurate valuations, positioning Pickles as a leader in asset remarketing.
4. Rely on Pickles’ knowledge
The impact of geopolitical conflicts and instability on the industry in 2026 cannot be denied – but this is where Pickles can offer a helping hand. Through becoming a relied upon presence in the Australian industry, Pickles has established a broad network of experts across Australia with the experience to assist in navigating an unsettled period. Leaning on Pickles in times of uncertainty can be the difference-maker in managing expectations and decision-making for the foreseeable future.
5. Data-driven marketing
The past few years has seen Pickles’ marketing team become more important than ever in driving the exposure of their assets to customers. Marketing transforms sales into a digital extravaganza, flooding the feeds of every relevant buyer and interested party. Quick turnarounds and collaboration have made Pickles more adaptable than ever, with a combined reach of more than 18m across its social channels driving buyers directly to its marketplace each year. Pickles is embracing buyer needs in the present by evolving and innovating with the times.
6. Standout results
The Cranes, Civil and Surfacing Retirement Auction demonstrated how collaboration turned a unique sale into a success. Having secured buyers for asphalt and bitumen equipment, which rarely comes to market, Pickles’ industrial experts worked alongside their marketing team to achieve a 100 per cent clearance rate and more than $17m total sales. It was a substantial effort, particularly in a market affected by global uncertainty, which required marketing to implement search, social and display ad services to help elevate the auction to another level. In the end, the sale achieved over 2.8m impressions and 400,000 page views, demonstrating the impact of collaboration and reaffirming Pickles’ capacity to succeed across divisions.
7. Fleet management experts
Fleet management is one of the leading reasons why businesses choose to partner with Pickles. From guiding informed procurement and replacement strategies to developing improved utilisation and lifecycle planning, Pickles aims to ensure confidence for their fleet partners by translating real-world data into practical guidance. With over 30,000 private buyers per annum and more than 10,000 pre-registered dealers, customers can maximise on vehicle and truck prices through Pickles.
8. Seasoned advisory team
For businesses seeking support with insolvency, liquidation or restructure, choosing to partner with an experienced business like Pickles enables you to take an orderly approach that yields better outcomes. Pickles’ experts specialise in managing asset remarketing, valuation, and disposal for distressed businesses, receivers, and liquidators. By maximising the return on assets, Pickles can assist businesses in paying off creditors and ensuring an orderly wind-down.
Sustained momentum over the past few years led to Pickles recording its best year yet as a company in 2025, exceeding $3 billion in asset sales accumulated per annum. It’s a reminder that through the fluctuations the industry endures, Pickles is equipped to manage demands regardless of circumstances.
To partner with the experts today, head to pickles.com.au.
