Equipment manufacturer JCB is set to revise and update its distribution strategy in Australia to support its range of construction equipment and agricultural machinery.
JCB Chief Executive Officer Graeme Macdonald said that the existing model of an independent importer distributing JCB machines in Australia had run its course.
“JCB is successful globally because we get close to and stay close to customers by providing leading aftersales and service support,” he said.
“So during 2026, we plan to set up our own national headquarters in Australia and appoint a network of independent dealers across the country to ensure market coverage to support customers in all States and Territories.”
JCB Sales Managing Director Tim Burnhope said it was the dawn of a new era for JCB in Australia.
“Our passion to grow the JCB brand involves changing how we do business,” he said.
“It’s clear that there are great opportunities to grow in Australia across customer segments but we do need a different operating model to make the most of these opportunities.
“We look forward to working with our independent dealer network in Australia to provide first class products and aftersales support to our construction, agricultural and rental customers.
“The JCB product range is expanding rapidly and this new approach for Australia will allow for a focus on a market that is very important to JCB.”
Graeme said JCB had recently celebrated its 80th birthday.
“We’ve taken stock of what has contributed to our success over the past 80 years and we’ve made decisions about what we need to do to be even more successful in the future,” he said.
“At the heart of our success is how we focus on the requirements of customers. We need to do a lot more to support the Australian market. Our decision to set up a new national headquarters means we can support our customers in Australia far better than before.”
