Having taken the reins of Nash Plant Hire in 2014, Managing Director Trent Victorsen has since presided over a strong period of growth for the wet and dry hire business, which has seen it both regularly add new staff members and significantly expand its fleet of telehandlers, forklifts, straight booms, knuckle booms and scissor lifts.
As Trent explained, the previous owner had decided to sell Nash – which is based out of Eastern Creek and which services the Sydney metropolitan region – shortly after he had started with the business, which led to him initially taking it on as a one-man operation, managing a fleet of 15 machines.
Trent, who draws on the better part of two decades of experience in the plant hire industry, had subsequently set about building the business’ capabilities, underpinned by a firm focus on providing exceptional customer service, noting that “a lot has changed in eight years”.
“I’ve got 12 staff, and we’ve recently cracked the 200-machine mark,” he told EEM. “We just grew organically.
“We’ve also got a service department, a large centre at Eastern Creek, with major inspection facilities, including 90-day inspections and all that sort of stuff. We can do all of that and we do it all in-house.”
COMMITMENT TO CUSTOMER SERVICE COMPLEMENTED BY HIGH-QUALITY MACHINES
Nash prides itself on its fleet of reliable, high-quality machines, with skilled operators on hand to help tackle a range of projects, while Trent noted that the business has built its reputation around ensuring customers are completely satisfied with the level of service provided.
From smaller to larger clients, this commitment to customer service is a constant focus, with Nash’s service offering structured around meeting and exceeding customer expectations and providing “a personal touch”.
“We talk about it weekly, about how we do things differently,” Trent explained. “We don’t treat the customers like a number. We get a lot of feedback about the big guys and we’re a bit more personal. We make sure that the customer is happy with what they’re getting.
“We make sure every single customer is contacted. We see them all the time and we go the extra length to make sure something gets done – be it paperwork, or a delivery, or the inspection of a machine. We don’t let it go until it’s complete.”
This high level of customer service is backed by premium machinery, and among its evolving fleet Nash’s Merlo telehandler range spans 3 to 6 t operating weights, decked out to tackle a range of projects.
Nash has also recently added several compact 4.75 t P27.6 models to its line-up, with the fuel-efficient P27.6 featuring a spacious cab, hydrostatic transmission and a boom reach of 6m, while it is capable of reaching speeds of up to 40km/h.
Trent observed that the Merlo telehandlers sport a range of highly functional features, have been designed for ease of use, and have “got a lot of good things about them”, noting that they are always in demand.
“They are what the operators and customers request,” he said. “Because they know they’re good for different projects, they’re easy to operate and they’re user-friendly.
“Along with this, the various attachments easily come right off, the different functions are more than easy to use, and the visibility of each unit is better than most, while they’re also a good-looking machine.”
STM TRUCKS & MACHINERY SEEKS TO BUILD STRONG RELATIONSHIPS
Trent said Nash has enjoyed a strong relationship with STM Trucks & Machinery since it took over from the previous dealer, with STM having taken the time to learn about his business and his requirements right from the get-go.
He noted STM – which offers a range of new and used trucks and machinery, along with an extensive inventory of spare parts – had made a concerted effort to develop clear lines of communication between the two businesses.
“They initially came out and built a good relationship with us,” he told EEM. “As a result, we’re pretty close to them.
“They made a big effort when they first took over, knowing that I was one of their biggest clients. They came and visited me and made sure I was getting what I was promised from the previous dealer, while they also rang me to get my feedback, as I know a fair bit about the gear.”
As for how the plant hire market is currently tracking, Trent said it’s been extremely busy of late, with Nash enjoying a healthy flow of business.
“The industry is just going off its head at the moment,” he said. “There’s a lot of work out there, and I’ve got an empty yard at present.”
Building on this, and looking ahead to the rest of 2022 and beyond, Trent is optimistic demand will remain strong, and noted that Nash is well positioned to thrive.