Innovative Products

Let’s meet where quality is made

John Deere

John Deere puts its construction and forestry equipment through the wringer to ensure it’s ready for whatever its buyers can throw at it.

John Deere has a solid reputation globally for quality, reliability, durability and powerful performance. The company’s construction and forestry products are designed and manufactured with state-of-the-art tools and techniques by a quality-conscious workforce in purpose-built John Deere manufacturing plants around the globe. And it all starts with its customers.

Through John Deere Customer Advocate Groups (CAGs), engineers and developers engage closely with customers and respond to their feedback at key points in the design of John Deere machines, so that features and specifications deliver exactly what is needed.

Customers also help evaluate John Deere designs by putting equipment through its paces in a series of in-dirt evaluations. By understanding real-world applications, directly from customers, John Deere engineers incorporate the information and insights to create a differential edge on John Deere products. This critical input is the driver behind every comfort, function, and performance feature the company produces.

John Deere Senior Vice President of Engineering, Manufacturing and Supply Management for the company’s Construction and Forestry division, Brian Rauch said this customer-focused design approach is prioritised and implemented globally, across all products.

“We study customers in our intended markets, apply their feedback to our designs, and define extensive product verification duty cycles based on the requirements they share with us,” he said.

“All Deere engineers, regardless of product responsibility or location of design centre, utilise the same approach, collaborating extensively to ensure we are delivering products worthy of the Deere name.”

With world-class factories across the globe, each product is built to strict John Deere engineering standards and tested at all stages in the manufacturing process. Parts and components are made with extreme precision, so that all assembled modules and finished products meet the strict engineering standards synonymous with the John Deere name.

“The engineering team located in Dubuque, Iowa, took four years to complete the design of the new Series-II hydraulic excavators,” Excavator Engineering Director Richard Pugh said.

“We listened to feedback from customers in various applications across Australia, Russia, China and Southeast Asia and were able to introduce new features that increase productivity, handling, comfort and durability of the machines.”

John Deere
A smart tool in Dubuque tightens each wheel nut to the specified torque at the same time on a skid steer loader.

Quality control

New generation excavators are now manufactured in a purpose-built factory in Tianjin, China, and fully meet John Deere global quality standards. Consistency is not only in the products themselves, but in the factories that produce them, the company said.

Across the globe, John Deere machinery operates in extremes of temperature, dust, vibration and moisture; challenging the design teams to develop high-performing displays, electronic control units, power distribution and telematics solutions. Deere designs the majority of its components itself, which it says means that there is no compromise on the overall design. This deep vertical integration of products provides a further competitive edge to customers.

Rauch added that the company can produce the same parts and components to identical standards at any of its manufacturing facilities – thanks to its high-precision machinery and techniques.

“This is accomplished by using the John Deere Production System at all of our factories. No matter the location, employees follow the same procedures, and use the same tooling, assembly processes and quality assurance checks,” he said.

Once a build is complete quality inspections continue, with new products put through a series of thorough trials to ensure quality and performance at dedicated factory test facilities. Equipment is subjected to several thermal cycles, raising and lowering operating temperatures. This is why John Deere machines will often have two to three hours on the clock at time of delivery – so customers can be assured the equipment has been thoroughly tested. As new components are designed, they are put through the John Deere Product Validation and Verification (PV&V) process. This involves accelerated load cycling and stress testing to simulate worksite use.

John DeereThese strict engineering standards for each component ensures that highest level of comfort, function, and performance is delivered when it all comes together in the factory.

“The purpose of everything we do is to ensure that we’re building products that continue to deliver on the promise our company founder made – ‘I will never put my name on a product that does not have in it the best that is in me,’” Rauch said.

Scan the QR Code to take a look inside the John Deere Excavator Factory.

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