Melbourne-based Jetland Ramps has appointed XCMG Sydney as the exclusive distributor for New South Wales.
Currently one of the largest manufacturers and suppliers of loading ramps in Australia, Jetland has chosen XCMG Sydney as its exclusive NSW distributor as part of a strategic direction to expand its business-to-business dealer network.
The move is a key part of the company’s dealership development plan of establishing two to three dealers in every state and territory, and supporting local partners to build a nationwide distribution system.
Once the dealership plan is in place, customers will be able to have Jetland loading ramps delivered within two to three hours, regardless of where they are located.
The establishment of a national dealer network ensures Jetland products are readily available for delivery when customers need them.
Although the company already boasts distribution partners in many regions, the goal is to create a long-term, strategic and mutually beneficial cooperation, building the strongest loading-ramp distribution network across the business’ markets.
X-cellence guaranteed
XCMG Sydney provides and supports heavy machinery for the construction, mining, forestry and farming industries across Australia.
Its business includes the sale, distribution and servicing of a wide range of equipment such as excavators, cranes, loaders and road rollers, along with offering parts and operational support to customers nationwide.
XCMG Sydney Managing Director Sassin Bey said the company was pleased to be appointed the exclusive NSW Jetland dealer, and will be keeping the full range of standard Jetland ramps in stock.
“This is crucial for customers as they can’t afford long lead times or downtime caused by delays in loading and unloading equipment,” he said.
“In the past we have stocked other makes and ramp models but their lower durability and uncompetitive pricing led us to search for the right supplier. We are very happy with the great new distribution arrangement with Jetland Ramps.
“Ramps perform an important task, with customers expecting them to last for many years, regardless of their constant use in all conditions. It was important for our business to source ramps that would be the right solution for our customers. Jetland Ramps ‘ticked all the boxes’ for us.
“After about 20 years in the industry, we know there’s much more to ramp design than meets the eye. We stock more than 20 models and through experience, believe that Jetland ramps are the best on the market.”
Not just ramps
Sassin said that many customers didn’t understand that there were many grades and styles of ramps.
“There isn’t one that meets the diverse needs of all applications. Different machines need different design ramps,” he said.
“For example, ramps of specific design are optimised for rubber tracked machines, steel tracked equipment, steel with rubber, skid-steer loaders with tyres or tracks — all need the right design to ensure safety and efficiency.
“After we demonstrate the differences between our Jetland ranges and explain why each ramp is designed differently, customers quickly develop a new respect for the product.
“Understanding the purpose of the designs makes them realise how Jetland ramps help make the loading and unloading of their equipment so much safer.
“XCMG Sydney works closely with Jetland to pair up the right ramps with customer requirements in a simple-to-identify A, B, C, D format. Service with most of our new ramp sales includes performing a courtesy load and unload and a training session for users who consider that safety is a priority.”
Complementary products
Sassin said that Jetland ramps were a good fit with XCMG’s policy of striving to offer customers the best value across the range.
“Jetland products sold alongside our well-established range of diggers and loaders are a perfect partner in our strategy of offering equipment that represents excellent value for money,” he said.
“Consolidation of our Jetland Ramps distribution in the upcoming new year will include the appointment of sub-dealers, not only for metro locations, but also in regional markets. Support for regions will also benefit those customers who are loyal to their local OEMs.
“Distribution of Jetland Ramps reinforces the XCMG Sydney reputation for providing clients with high-quality equipment and industry-leading technologies.
“It also complements its comprehensive range of attachments and accessories, underpinning a strong commitment to going above and beyond in developing efficient customised solutions.”
XCMG Sydney has three locations — its head office in Chullora, Sydney, and sites in Wollongong and Canberra — helping the range stand out in a competitive marketplace.
Sassin said XCMG Sydney was focused on delivering its clients all-round assistance, beyond simply selling equipment, and has structured its product and service offering to cater for a broad range of requirements.
“At XCMG Sydney we don’t only supply the equipment and leave you pondering on where to source attachments and accessories,” he said.
One-stop shop
Sassin said that XCMG Sydney stocks everything in-house, from Dozco hydraulic hammers to Austramac rock saws, the Auger Torque full auger range, Sureweld ramps, trailers and accessories, such as diesel tanks, grease guns, lubricants and tool chests for maintenance.
This focus on providing a one-stop shop service has led to the ongoing expansion of XCMG Sydney’s supply capabilities, with Sassin pointing to the range of machinery and parts it now has at the ready for its clients.
“In less than 12 months, we’ve gone from stocking a dozen pieces of XCMG equipment to currently having over 10 million stock items,” he said.
For further information, call Jetland Ramps on 0420 815 988 or visit www.jetlandramps.com.au.
Many happy returns for Jetland