Adaptalift Group has been appointed as an authorised JCB dealer in Australia’s major metropolitan territories, including Melbourne, Sydney, Brisbane, Perth and Adelaide.
The contract announcement coincides with news that JCB is making an investment in its service and spare parts operations in the country, including new warehousing capabilities, supported by a strategic logistics partnership with DHL Supply Chain.
JCB Deputy Chairman George Bamford said the move heralded the beginning of a new chapter for the equipment company in Australia.
Son of JCB Chairman Anthony Bamford, George said that JCB had last year set out plans to set up a new national headquarters and appoint a new network of independent dealers.
“We’re investing for the future and are delighted to have Adaptalift on board as a dealer partner. Customers in these territories can expect outstanding customer service from Adaptalift and JCB, backed up by our partnership with DHL Supply Chain,” he said.
“This development combines JCB’s machinery range and service portfolio with Adaptalift’s service-driven operating model, customer reach, nationwide scale, and market coverage. Together, our two family businesses will accelerate JCB’s growth in Australia across construction, infrastructure, agriculture, industrial, and waste and recycling sectors.”
Under the agreement, Adaptalift will provide customer care across its territories, delivering customer service support, technical expertise as well as equipment sales for customers operating in demanding industry sectors, where machine uptime and productivity are crucial.
JCB Chief Executive Officer Graeme Macdonald said Adaptalift Group’s service‑driven culture aligned with JCB’s values.
“As two family companies working together with our valued customers, we look forward to growing our presence in Australia and unlocking many new opportunities,” he said.
Adaptalift CEO Lindsay Whiffen said the move was a strategic partnership for the company and an opportunity for customers in appointed territories.
“JCB is a world-class brand and we are proud to represent them in key metro and regional markets, supported by our service capability and customer-first culture,” he said.
“From day one, our priority is to deliver an exceptional customer experience and protect equipment uptime. This includes strong local parts support, responsive service delivery, trained technical specialists, and a disciplined approach to safety and compliance.”
About Adaptalift Group
Adaptalift Group is an Australian family‑owned equipment solutions provider with a national footprint. The Group delivers equipment sales, rental, and life cycle support through an extensive branch network and field service capability, focused on safety, uptime, and productivity.
About JCB
JCB, the world’s third largest construction equipment brand by volume, boasts 22 plants on four continents: 11 in the UK, and others in India, Brazil, the USA and China. The company employs more than 19,000 people worldwide and is building a one million square foot factory in San Antonio, Texas, which is due for completion next year. JCB also has 17 parts warehouses around the world to support its 770 dealers globally, that operate out of 2200 dealer depots.
