Easy To Own. Ready To Work. That’s A CVA!

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Updated: July 7, 2020

Cat® Customer Value Agreements (CVAs) help keep your Cat machine easy to own and ready to work. Any CVA starts with Hassle-Free Maintenance, featuring Genuine Cat® Parts, delivered right on schedule, right to your location. Security of Expert Dealer Support comes with Equipment Protection Plan (EPP) options to minimise surprise costs on covered repairs. Peace of Mind of Equipment Health Management provides you with machine alerts and information, as well as inspections and fluid health monitoring. Hassle-Free Ownership means all elements of your CVA are part of one agreement and eligible as part of your monthly machine payment.

Within Caterpillar, their continuous endeavour has been to constantly innovate and improve their services and offerings to their customers. Their dealers within ANZP are their partners who help execute these services and offerings and working with them, Caterpillar this year revamped and launched their new service offering of CVA – Customer Value Agreement in ANZP.

In the broadest sense, a Customer Value Agreement (CVA) is any arrangement between Cat dealership and their customers that helps them lower their cost per unit of production.

Cat® dealers have been providing CVAs for decades, from basic equipment maintenance contracts to sophisticated total maintenance and repair guarantees. In late 2018, they engaged dealers to capture the best of those dealer CVA practices, and in 2020 have unveiled a new line-up of CVA offerings at   the point of sale (POS) and in the aftermarket. With the new line-up of CVA offerings, Cat and Dealers have brought in additional components of Hassle-Free Ownership, Hassle-Free Maintenance, Security of Expert Dealer Support, and Peace of Mind from Equipment Health Management to your doorstep from which you can pick and choose the right package for your requirements.

As part of Hassle-Free Ownership, Single Monthly Payment for Maintenance along with Machine at Point of Sale is a unique offering providing one monthly payment for you for all your needs with Cat Finance.

As part of Hassle – Free Maintenance – Cat Genuine parts and Fluids would be delivered on time of your service (as per recommended service interval) at your location of choice.

Dealers would also customise additional service modules, operator training modules and safety modules to develop a hassle – free maintenance environment for your machine.

As part of Security of Expert Dealer Support – One Constant you would always get with our CVA offering is a 3 Year Extended Protection Plan (EPP) with Unlimited Hours within the 3 Years.

As part of Peace of Mind from Equipment Health Management – Easy access to asset information via Machine alerts and Dealer/ Cat App. TA1 Inspections and Fluid Health and Asset Monitoring would be a mandatory portion of your CVA to help you provide all the information and recommendation on your machine and performance.

Cat Dealers would also be able to customise CVAs in the aftermarket space for components like Undercarriage, Transmission, Injectors etc. based on your specific requirement.

CVA Contract is available at point of sale and aftermarket and renewals of the Point of Sale contract are easily doable in the aftermarket space. Cat Dealers would also be able to customise CVAs in the aftermarket space for components like Undercarriage, Transmission, Injectors etc. based on your specific requirement.

On top of the CVA offerings, they also have additional Services such as Fuel Consumption Guarantee specifically tailored for you.

To know more, contact your local Dealer Branch immediately to get the latest CVA offering providing you with Hassle-free Ownership and Maintenance, Expert Dealer Support, and Peace of Mind.