Since expanding into the Australian market in 2020, SANY has experienced remarkable growth, quickly establishing itself as a key player in the road machinery and construction equipment sector.
The renowned global leader in construction machinery manufacturing has expanded significantly with the localisation of product and expansion of a local dealer network.
In 2024, Putzmeister Oceania’s acquisition of SANY Australia meant the brand would embark on a new chapter with a focus on improving support and customer service levels, while diversifying with the introduction of sustainable electric equipment across the range.
The company is a trusted name in the industry, and is the exclusive distributor of SANY products in the Oceania region.
Putzmeister Oceania Head of Construction Equipment, Chris Bartlett, said that following the acquisition of the SANY Australia, the company heard repeatedly that while customers loved the machines, its support needed improvement.
“We’ve since re-designed our approach with significant investments in parts availability, distribution systems, and technical service expertise,” he said.
“These improvements create a solid foundation as we evolve from an emerging brand into an established construction equipment brand in Australia.”
How SANY understands the local market
Imagine this: it’s 6 am, and the site supervisor is already on the phone, trying to fix a problem before the day even starts.
Your project deadline is looming, and the excavator needs servicing. With extended downtime not being an option, you deserve fast support to keep the job moving.
This is why SANY’s synergy with Putzmeister Oceania is critical.
Delivered to customers via a trusted network of dealers, this partnership ensures a deep understanding of local customer needs.
Business owners and fleet managers aren’t just buying a machine, they are investing in uptime and a support system that understands the pressures of running a business in this industry.
With new regional teams now in place, Putzmeister Oceania is taking this commitment even further—providing tailored, on-ground support to SANY clients in Victoria, Western Australia, New South Wales, and Queensland.
From compliance with strict Australian regulations to offering machines designed for local conditions, every step has been taken to ensure that all SANY construction and road machinery exceed clients’ expectations without compromising value or quality.
What businesses need, SANY creates
With the ever-evolving needs of Australian businesses and construction sites, and government ESG requirements, SANY has responded with a range of new machinery, operating as a one-stop shop for buyers:
- New rollers, wheel loaders and skid steers
- Larger excavators designed for heavy-duty applications in quarry sites, engineered to deliver superior power and efficiency
- An electric concrete truck mixer, Australia’s first ADR-approved 100 per cent electric mixer
- Electric excavators such as the Gen2 SY19e, which offers expanded battery life, faster charging and improved value over its Gen1 predecessor, and the new SY215e electric excavator, ideal for companies with sustainability commitments.
The diversified product line reflects SANY’s long-term investment in the Australian market, ensuring that operators have access to cutting-edge, high-value machinery that delivers strong performance and great design.
You can check out the latest SANY models at the upcoming Diesel Dirt & Turf Expo (Q2 stand) in Sydney.
Bigger, better, faster: SANY’s nationwide growth
Recognising the need to serve Australian businesses more efficiently, in addition to existing facilities in Melbourne SANY is expanding its presence across Australia with new facilities in Sydney, Brisbane and Perth, new dealer facilities and an expanded network of Service Partners across Australia, New Zealand and the Pacific.
Alongside this, SANY is strengthened by a stronger dual brand structure to better serve customers across the region through Putzmeister Oceania.
Additionally, with the introduction of a dedicated asphalt division, SANY products can now directly support large-scale road projects with specialised machinery and expertise.
This marks a major step forward in the ability to cater to government and private-sector developments, offering a streamlined direct-to-market approach that ensures better service and accountability.
SANY for the future
“To us, the SANY brand revolves around three key pillars,” Chris said.
“To deliver the best customer service, best channels to market, and best value products.
“These elements exemplify our core framework and will establish a solid foundation for the SANY brand into the future.”