Earthmoving News

Hands-on tech a winner as WesTrac activates Elizabeth Quay

Leading Cat® dealer WesTrac has showcased the latest technology and innovation driving the mining industry to thousands of Western Australians this month, with a hands-on equipment demonstration and activation at Elizabeth Quay in the heart of the Perth CBD.

WesTrac’s interactive display transformed Elizabeth Quay in June, allowing the public the opportunity to get up close and personal with the latest construction and mining equipment.

The family-friendly, innovative Cat equipment activation was timed to coincide with the two-day Resources Technology Showcase (RTS), held at the adjacent Perth Convention and Exhibition Centre.

The annual RTS exhibition, which was postponed last year due to the COVID-19 pandemic, showcases the technology and innovation driving the mining, resources, defence and space industries in Western Australia.

WesTrac and Caterpillar® had a large booth at the RTS which included a virtual reality training console, LiDAR scanner, Driver Safety System technology and mini cinema, as well as providing the public with the opportunity to jump into the seat of a Cat Next Generation Mini Excavator.

In addition, the Elizabeth Quay display included Mini Excavator dig pits and a demonstration of the e-Fence technology on the Cat 325 Next Generation Excavator. A Cat D10T2 Dozer and the latest Cat 988 XE Electric Drive Wheel Loader were also on display.

WesTrac’s General Manager People and Culture Tanya Eales said while the display was designed to showcase Cat equipment, its main purpose was to inspire attendees to explore and pursue careers in the resources industry.

“These sorts of events, and particularly the opportunity for people to get hands-on with technology and equipment, provide a fantastic way for the next generation to explore pathways into the resources industry in an interactive environment,” Tanya said.

WesTrac Executive General Manager Sales and Client Solutions Geoff Bailey said it was great to be back after the event was cancelled last year.

“The Resources Technology Showcase provides the public with the rare opportunity to get up close to some big pieces of Cat equipment and learn about the latest advancements such as electric-drive technology and the rapidly evolving area of autonomous operations,” he said.

As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.

With more than 3,000 staff and 140 apprentices enrolled in their nationally accredited training institute, WesTrac is dedicated to creating and delivering outstanding value for team members, customers, shareholders and the community. They are committed to excellence and are focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.

Community involvement is an important part of the WesTrac philosophy, and they are proud to support local activities, events and charities in the regions they are based. As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.

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