Earthmoving and construction businesses across parts of Queensland and NSW can now access CASE equipment from one dedicated dealer: EarthTrac.
The business was appointed as the authorised CASE Construction dealership for the South East Queensland and Northern New South Wales region in mid-2025.
It stocks new and used CASE construction machinery, including excavators, loaders, crawler dozers, skid steers, compactors, compact track loaders, and motor graders: practically anything needed for the earthmoving industries.
EarthTrac combines new and used machinery sales with dedicated parts, finance, and service support for a broad range of equipment.
EarthTrac origins
EarthTrac Director Jon Gibson said EarthTrac was part of a group that includes Day’s Machinery Centre, an agricultural and construction machinery dealership that has operated for about 75 years across Northern NSW, and which enjoys an affiliation with CNH (CASE New Holland).
The business is led by Jon along with Dan and Pat Hoppe, who also steer the Day’s Machinery Centres in Lismore, Casino and Woolgoolga in NSW.
“All three of us began our careers as heavy diesel plant mechanics, later building extensive experience in the mining, construction and agricultural sectors,” Jon said.
“This underpins EarthTrac’s strong technical and service focus.”
CASE in point
Jon said the appointment gives CASE a dedicated construction-focused presence in Brisbane, SE Queensland, and adjoining coastal regions, leveraging Day’s Machinery’s established customer base and reputation.
The transition expanded Day’s Machinery’s footprint from primarily agricultural machinery, strengthening the focus on construction equipment.
“EarthTrac gives CASE Construction customers in Brisbane, the Scenic Rim, Northern Rivers, and up to the Wide Bay–Burnett region, a new local point of contact for parts, service and sales,” Jon said.
The move is timely as infrastructure development around Brisbane heats up around the forthcoming Olympic Games, creating significant building opportunities.
“CASE equipment will play an integral part of the Olympic Games preparation, and we will be able to supply companies with all the CASE product they need,” Jon said.
The timing of EarthTrac’s launch aligns with CASE’s strategy to strengthen its dealer coverage in key Australian markets.
All EarthTrac locations now carry genuine CASE parts, and provide workshop and field service support designed to keep customer fleets operating reliably with minimal downtime.
Jon said that CASE products were built “inside and out” with the users in mind.
“The machines provide more power, more durability, more comfort and more control. If you’re looking for superior power, productivity, and fast cycle times all in one machine, CASE has a machine for you,” he said.
Many of the CASE product offerings also come with the brand’s telematics system SiteWatch, which keeps the fleet productive and running smoothly on multiple job sites.
“SiteWatch puts you in the driving seat: it collects measurable, usable data in real time, and provides information about each of your machine’s operation so you can make decisions,” Jon said.
He said that customers had been supportive of the venture and the new team, reflecting confidence in the blend of Day’s Machinery’s heritage and EarthTrac’s specialised construction focus.
“We have chosen some of the best people in the industry with longstanding customer relationships, and pride ourselves on our culture and our can-do attitude,” he said.
“We’re passionate about helping local businesses keep their machinery running at peak performance. Backed by the strength of the CASE network, we’re ready to provide fast, reliable support and expert advice from day one.”
McIntosh CE General Manager Paul Davies, the Australian national distributor for CASE Construction Equipment, said EarthTrac was a strong addition to the dealer network.
“EarthTrac’s appointment as a CASE dealer strengthens our ability to provide hands-on support and expert advice in SE Queensland,” he said.
“Their dedication to service excellence ensures our customers will have trusted local support whenever they need it.”
Service capabilities
Jon said that EarthTrac understood that machines would need maintenance and repair throughout their life cycle, “no matter the colour or price point”.
“Whether we’re providing parts or service, we aim to exceed expectations through prompt response times, clear communication, accuracy in diagnosis, and friendly service,” he said.
“While we’re the CASE Construction specialists, we have extensive experience with various brands and products. Our aftermarket teams provide maintenance parts and service for all makes and models.
“We provide accurate diagnostics, prompt response times and clear communication, aiming to exceed customer expectations on both scheduled maintenance and breakdown repairs.”
CASE study
EarthTrac stocks CASE’s line-up of excavators, built for durability, productivity, and operator comfort across applications from general civil construction to heavy infrastructure works.
The range spans compact mini models to full size crawler excavators, catering to diverse project needs and environments.
The Short Radius (SR) range stands out for its design tailored to operate where space is at a premium: urban construction sites, roadworks in built environments, bridges, and other projects with restricted manoeuvring room. They are engineered so that the rear of the machine hardly protrudes beyond the tracks during a full swing, dramatically reducing the risk of accidental contact with nearby obstacles.
Two key models in this range — the CX145C SR and the CX235C SR — exemplify these properties and represent some of the most capable options in the category for medium-sized tasks requiring agility and muscle.
CX145C SR — compact strength in tight quarters
This mid-size short radius excavator is engineered to bring full-size productivity into confined areas. Its design makes it suited for jobs where traditional excavators could risk damage or obstruction due to their rear overhang.
Key attributes:
- 14,500-15,500kg operating weight and 95.1hp engine
- While compact, the CX145C SR delivers impressive digging and lifting capabilities, thanks to a robust engine and hydraulic system.
- Especially effective along roadways, urban developments, bridge sites, and other projects with limited space.
- Ergonomically designed cabs with ROPS/FOPS protection, intuitive controls, and good visibility support longer, more productive workdays.
- Intelligent hydraulics, ground level service access, and extended greasing intervals contribute to reduced maintenance time and expense.
CX235C SR — next level power in a compact package
Stepping up in size and capability, this model brings the same short radius design philosophy to a bigger, more powerful excavator. Its configuration retains the reduced tail swing while increasing lifting force, breakout capability, and overall job site effectiveness.
Key attributes:
- 25,500-25,800kg operating weight and 160hp engine
- Designed to deliver robust digging force and hydraulic performance, the CX235C SR still fits comfortably into areas where space is limited.
- Perfect for heavier urban jobs — such as major road construction, extensive groundwork, large bridge projects, and urban redevelopment tasks — without the footprint of a full-sized conventional excavator.
- Advanced hydraulic systems and heavyweight structural components give this machine the endurance needed on demanding sites while maintaining smooth, responsive control.
- A comfortable, low-noise cab with modern instrumentation, automatic climate control, and intuitive controls enhances productivity and reduces fatigue.
“Come round to EarthTrac and see the short radius excavators, as well as our other models, in operation,” Jon said.
