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CPB, TradeMutt dress up for mental health

 

CPB Contractors has launched a mental health awareness campaign in collaboration with the social impact PPE brand TradeMutt.


On February 23, the construction powerhouse mobilised its extensive workforce, spread across 60 projects nationwide, to proudly showcase their most vibrant workwear.

Spanning Sydney to Dubbo, Port Hedland to Townsville, and all the way to Melbourne and McLaren Vale, CPB Contractors’ team members wore bright PPE shirts and work attire and gathered for barbeques and morning teas, united in the mission to raise awareness for mental health.

The first campaign of this scale, it urges workers across all sectors of construction and trades to speak up, check in with one another and support their colleagues. With more than 200 workers lost to suicide annually in the Australian construction industry, CPB Contractors is tackling the issue head on by collaborating with TradeMutt to design a custom PPE workwear line titled “Building Connections”.

Australia’s construction industry stands as the country’s largest employer, encompassing a significant 44 per cent of all workers aged 15-44, as indicated by the Australian Constructors Association’s Nailing Construction Productivity report, 2023.

As work ramps up across the country this year, CPB Contractors and TradeMutt are committed to ensuring the safety message around mental health and wellbeing is at the forefront of all workers and business leaders.

CPB Contractors executive general manager of people and culture, Sarah O’Neill, said mental and emotional wellbeing are deemed equally significant as physical safety, particularly given the demand of major jobsites.

Founded in 2018 by Queensland mates Dan Allen and Ed Ross, TradeMutt creates eye-catching retail workwear emblazoned with the message on the back, “This Is A Conversation Starter”, designed to prompt connection and conversation to break down barriers and support mental health.

In 2020, TradeMutt launched TIACS, a free mental health counselling service for the blue-collar workforce accessible online, via text or phone, and by using the QR code sewn into every TradeMutt shirt pocket. TradeMutt donates 50 per cent of all profits to TIACS, helping fund the mental health counselling services. Since its launch, TIACS has supported over 18,230 individuals across 17,800 hours of conversations, giving back over $2.9 million worth of free services to the Australian blue-collar workforce.

“It’s been incredibly humbling to have Australia’s largest construction company throw so much support behind a movement to get our industry talking,” Dan said. “In our world, every Friday is Funky Shirt Friday but with a commitment like this from CPB Contractors, it allows us to spread our message and continue to drive a much-needed shift in culture for an entire industry.”

 

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