Leading equipment provider CEA has added two new branch locations in central Queensland.
CEA supplies equipment to the agriculture, construction, mining, earthmoving, infrastructure, defence, waste management, mining, and recycling sectors.
In a significant expansion of its business, it has established two new branch locations in Central Queensland: Rockhampton and Mackay (formerly Terrequipe).
This strategic move emphasises CEA’s unwavering commitment to growth while reinforcing its focus on supporting core industry segments throughout metropolitan and regional areas.
The official handover for the branches took place in June, with both locations now operating under the CEA business trading name.
This expansion will substantially broaden CEA’s reach throughout the region and enhance its capacity to deliver unparalleled service and robust after-sales support to customers across these vital sectors.
The new Rockhampton and Mackay branches will form part of CEA’s Northern Region, with CEA’s Brisbane-based operation providing extensive support to ensure a seamless transition for the highly experienced staff currently at both locations.
As part of the acquisition, employees previously working for the Terrequipe branches in these locations have transitioned to CEA, ensuring key product knowledge and strong customer relationships are retained within the business.
CEA Northern Region Executive General Manager Wes Henshall said that the expansion into Rockhampton and Mackay was an exciting move for the business.
“It’s a testament to our focus on growing the business and our dedication to working with customers across industry segments we know well and are highly proficient in supporting,” he said.
“We are also pleased to welcome the experienced teams at these locations into the CEA business and look forward to strengthening our relationships while providing exceptional service to customers within the region.”
CEA Chief Executive Officer Hylton Taylor said the decision to expand into Rockhampton and Mackay reflects CEA’s long-term vision for growth and a commitment to being closer to customers in critical regions.
“By integrating these additional branches into the business, we are not only expanding our footprint; we are reinforcing our position to deliver superior service, comprehensive after-sales support, and to be a reliable partner for customers within the agriculture, construction, mining, and earthmoving industries,” he said.
“We are confident that this move will create new opportunities and further solidify our position as an industry leader.
“There will be a period of transition over the coming months as we integrate CEA systems and procedures into the new locations, but I am confident we can complete this quickly and with minimal disruption.
“Since announcing the acquisition, we have received extremely positive feedback from the market, and with over more than 45 years of industry experience, we are confident our business understands the market requirements, and how best to meet the evolving demands of the customer base going forward”.
