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CAT® Customer Value Agreements : Helping Customers Secure Long Term Value

Equipment that continues to deliver value over the long term is one of the key pillars of productive operations, paving the way for a successful and stress-free ownership experience, and helping ensure machine owners get the maximum return on their initial investment.

With this in mind Caterpillar dealers are keenly focused on helping their customers secure optimal value and performance from their equipment with Cat® Customer Value Agreements* (Cat CVAs). Cat CVAs are designed to help customers keep assets in top-notch condition and ultimately help achieve lower ownership costs.

The introduction of Cat CVAs to the Australian market has added to the growing suite of aftersales services available from Caterpillar dealers, with plans available for new, used, and rental machines.

In fact, Cat CVAs can encompass a variety of plan types. Customers can work with their preferred dealer to select a plan that is in line with specific customer requirements – from a full-service equipment protection plan, to having maintenance kits delivered for installation. It’s all about helping customers get the most out of a machine.

It is also important to note that Cat CVAs are available for both new and existing customers, and can be purchased at any time, not just at the time of the machine purchase, meaning customers can get in touch with their Cat dealer at their convenience.

Across the full scope of Cat CVAs, the following are some of the key benefits customers can expect to tap into.

Minimal downtime means smooth flowing and productive operations, with Cat CVAs helping machine owners schedule planned maintenance events. It’s one less thing to worry about when it comes to machine upkeep.

For instance, under a Cat CVA customers can arrange to have genuine Cat parts delivered according to an agreed schedule, along with clear instructions to ensure that preventative maintenance is carried out accurately.

Having the right CVA in place delivers peace of mind in the event of a machine breakdown, providing expert dealer support quickly – to get customers back up and running and keeping downtime to a minimum.

For example, an Equipment Protection Plan (EPP), which may be available with a Cat CVA, provides customers with access to a range of dealer support resources, including troubleshooting and diagnostics assistance, along with repairs for newer machines, using genuine Cat parts.

Along with dealer support, Cat machine owners can secure additional peace of mind via access to a range of digital tools*, designed to deliver targeted insights into machine health and operations.

Tools such as the Cat app, and Cat Inspect allow machine owners to take a proactive approach to machine management – such as providing insights into machine hours and locations and allowing for fluid health monitoring – all aimed to help keep a step ahead of potential problems.

Be it on site, on the road or in the office, customers can access a range of machine information anywhere and anytime.

Cat CVAs are available for both new and existing customers, covering a wide range of machines. Customers can speak to their preferred Cat dealer about the best options for them, based on their needs and the type of equipment they wish to cover.

For further information on Cat CVAs, and to get in touch with your local Cat dealer, visit

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