CASE delivering history and innovation around the world

Staff WriterDecember 8, 2016, 1:56 pmDecember 8, 2016

Since 1842 Case has provided tools, solutions and practical experience to its customers across the globe. With its long history the company has been able to network and work with first class producers setting them apart from new-comers in the industry.

According to legend, in the late 1800s JI Case, already a multimillionaire, caught a train to visit a customer with a problem. Case stepped off the train in Minnesota and demanded, “Show me the thresher. I’ll see what I can do.”

After a long and fruitless afternoon where Case couldn’t get the machine to meet the standards he expected of his machinery, he asked the farmer for kerosene, doused the machine and set it alight. According to legend, Case had supplied the farmer a new machine by the following morning. It’s a colourful illustration of the kind of customer-care philosophy Case still offers.

One of the best-known brands in construction machinery worldwide, Case initially gained global recognition as a producer of agricultural steam engines, eventually becoming the world’s largest manufacturer of steam engines.

In 1890, the Case Company expanded to South America, opening a factory in Argentina, and by 1895, Case had moved from steam power to petrol-powered industrial tractors.

The Case commitment to customer service was strong from the very outset, with the example being set by founder JI Case himself.

The Russian market welcomed Case in 1899, and by 1912 the company had established itself in the construction equipment industry as a manufacturer of equipment that helped build roads and streets around the world in the early 20th century. In 1929, the company produced its first crawler tractor.

MODERN ERA

The modern era of Case equipment really begins in 1957 with the introduction of the industry’s first factory-integrated loader backhoe available from a single manufacturer – the Case 320.

That important milestone was followed up with decades of innovations and a world-class product offering. Case Company continued to expand and innovate throughout the late 1900s, through several name changes, all of which had the title ‘Case’ as a mainstay. Continued growth led to its evolution into the Case Corporation. In 1999 Case Corporation merged with New Holland and became part of CNH Industrial, confirming Case as a top three-producer of both construction and agricultural equipment.

Today Case Construction Equipment is known for its extensive experience in the industry and their passion for customer centric solutions. They still maintain the authentic transparent relationship with their customers as did JI Case himself. Case Construction offers skid steer and compact track loaders, mini and heavy excavators, backhoe loaders, wheel loaders and graders. Global manufacturing strength and close proximity to its markets increase both brand value and customer support capabilities. The company’s commercial operations in each market are sustained by a solid network of distributors and dealers providing customers with a professional partner, world-class equipment and aftermarket support. There are 22 dealer locations in Australia alone and another three in New Zealand.

[colored_box color=”yellow”]Case can be contacted by dialling 1 300 99 CASE or by logging on to www.casece.com/en_anz[/colored_box]

CNH INDUSTRIAL

CNH Industrial is a global leader in the capital goods sector that, through its various businesses and designs, produces and sells agricultural and construction equipment, trucks, commercial vehicles, buses and specialty vehicles, in addition to a broad portfolio of powertrain applications. Present in all major markets worldwide, CNH Industrial is focused on expanding its presence in high-growth markets, including through joint ventures.

From tractors and combines, excavators, wheel loaders, trucks, buses, firefighting and civil protection vehicles to powertrain solutions for on- and off-road and marine, CNH Industrial designs, produces and sells ‘machines for work’. Across its 12 brands, 62 manufacturing plants, 48 research and development centres, a workforce of more than 71,000 people and some 6000 dealers, CNH Industrial is present in 190 countries giving it a unique competitive position.

CNH has just completed the construction of a new parts warehouse in Sydney to increase service to customers nationally.