Machinery leader John Deere has thrown its support behind AWIC, a group dedicated to encouraging more women to join the construction sector.
The Awesome Women in Construction (AWIC) is an industry-focused community group which works across all areas of Australia’s construction industry with one goal: the success of the construction industry with women at the table, in the room and on the tools.
John Deere has been a Diamond corporate partner of the AWIC’s annual awards since 2023, and will continue to support this event in 2025.
But what exactly is AWIC?
CEO and founder Amanda Bulow explains that it’s a Queensland-based not-for-profit organisation with a national footprint, encouraging women to have meaningful and rewarding careers in the construction industry.
“It started in March 2017 with just 14 ladies attending a ‘women in construction breakfast’, and has now evolved into a powerful community impacting the active careers and future careers of countless women,” she said.
“AWIC is now a key player in the movement towards gender equality and empowerment in a traditionally male dominated industry.
“With a robust membership base, education and training network, stellar industry reputation, government support, and a proven track record of impactful initiatives, AWIC is committed to the growth and sustainability of the construction sector with women’s participation as the inevitable.
“We aim to raise awareness and celebrate women’s achievements in construction, encouraging more women to pursue careers in the industry. This will also assist with changing the perception that the construction industry isn’t suitable for women.”
Amanda said that AWIC paves the way for a more inclusive and diverse workforce with the construction industry addressing the underrepresentation of women in all roles.
It holds roadshows to provide students with a unique insight into the construction industry, inspiring and equipping them for future success.
“Through industry-led site visits, factory tours, and other out-of-the-box opportunities, showcasing the endless possibilities and opportunities within the sector,” Amanda said.
“We use an active “prevention vs cure” approach, targeting school leavers with a focus on securing employment opportunities before they complete their studies.
As part of the initiative, the annual AWIC Awards recognise and honour individuals and organisations that are making a significant impact for women’s participation and progression and plays an important role in the fundraising efforts that enable AWIC’s operations.
AWIC continues to actively seek corporate partners who share its vision of increasing female representation from about 15 per cent in 2024 to 40 per cent by 2040.
In 2025, AWIC is adding a new category to highlight the roles of women, supported by John Deere.
The Outstanding Woman in Machinery category describes a woman who has achieved success in any field related to machinery – this may include training, operations or sales.
These women have made significant contributions and demonstrated leadership, innovation, and excellence in their respective fields.
“John Deere shares many of our values: collaboration, respect, shared values, desire to connect and supporting women in construction,” Amanda said.
“They will help assist AWIC to educate, advocate and amplify the voices of women in construction.”
Amanda praised John Deere marketing manager Karen Poulton, who said she was herself a good example of women making an impact.
“Karen has opened doors for AWIC in this area of the construction industry. For example, she is the first female to sit on the Construction Mining Equipment Industry Group board. This is an outstanding achievement, one that we should all celebrate.
“Collaboration is key. Make more noise and we can achieve more working together.
“John Deere’s support of the Awards is instrumental in AWIC being able to continue the support it provides. John Deere has welcomed AWIC into ‘the family’ and it is a pleasure to be associated with them.
“Take away the big trucks, and we all want the same thing: equality for everyone in construction.”
To find out more about AWIC, visit awic.org.au