Ambrosia Industrial is entering a new phase of growth, anchored by a purpose-built head office on the Gold Coast.
True to form, specialised marketing agency Ambrosia Industrial can’t stand still. The dynamic company continues to pull out all the stops in offering strategic marketing solutions, including content creation and branding, helping firms secure contracts and improve market positioning.
Since we last spoke to business director Ryan Foster, Ambrosia has established an integrated production studio and created an owned media channel that is reshaping how heavy industry tells its story.
Together, these developments are positioning the company at the forefront of strategy, production, and industry media for Australia’s mining, civil and industrial sectors.
A new head office
Ryan said that over the past year, Ambrosia had completed and commissioned a custom-built facility in Currumbin Waters, formally embedding the Gold Coast as the company’s head office and operational base.
“The site has been designed from the ground up around high-quality production, strategic delivery, and long-term scalability, rather than retrofitting a traditional office for creative or industrial work,” he said.
“The head office houses dedicated production environments, including a podcast studio, controlled photography and video zones, a professional lighting grid, integrated audio infrastructure, and automated access systems for studio users.
“These spaces are configured to support intensive, high-end commercial shoots and efficient day-to-day content production for multiple clients and campaigns.
“The facility is more than a workplace; it is a strategic asset. By owning its head office and production capability outright, Ambrosia can maintain quality control, protect intellectual property, and ensure its strategic and creative work is delivered without compromise or dependency on third-party studios.”
Production engine
Within the same premises sits Ambrosia Studio, the company’s sister business, and an integral component of its vertically integrated model.
It operates as an automated, 24/7 dry-hire photography, podcast, and content production space, designed to support Ambrosia’s clients and external commercial users.
“For our clients, the studio functions as an internal production engine, enabling rapid turnaround of high-production-value content aligned to broader strategic marketing programs,” Ryan said.
“For external users, it serves as a standalone studio business, offering premium facilities for organisations that want professional-grade content without investing in their own infrastructure.
“The automated access and infrastructure design means teams can book, enter, and use the studio around the clock, supporting the unpredictable schedules common in construction, mining and service businesses.
“This combination of strategic control and operational flexibility underpins Ambrosia’s ability to deliver consistent, industry-specific content at scale.”
Dirt and All
A pivotal part of Ambrosia’s evolution is the acquisition and expansion of the Dirt and All podcast, now produced in its entirety from Ambrosia Studio.
Originally conceived and delivered by Ambrosia as a strategic marketing initiative for customer DGI Trading — with Ryan as host — Dirt and All gained traction and a strong industry following, prompting Ambrosia to formally snap up the platform and bring it under its direct ownership.
Season 3 of Dirt and All has been launched from the new studio, with Ryan continuing as the lead of the show and Ambrosia responsible for production, distribution and strategic direction. The podcast is designed to document and showcase the people building Australia’s heavy equipment sectors, providing long-form, technically grounded conversations that contribute meaningfully rather than functioning as surface-level promotional content.
To date, the platform has published 23 episodes, featuring leaders and businesses such as WesTrac Chief Executive for NSW and ACT Adrian Howard, a multigenerational family spotlight on Borgers Cranes, Cougar Mining Group CEO Chad Dillinger, Brett Comiskey from Comiskey Mining Services, Leader Earthworks, Specialised Civil Group, and a joint episode with Tim Lamb from WesTrac and Shane Poole from Hastings Deering as Global Operator Challenge finalists from Australia. This guest list continues to expand across mining, civil construction, equipment supply, contracting and heavy services, reflecting the breadth of Ambrosia’s relationships in the sector.
“Audience response has been strong, with an average retention rate above 80 per cent — an impressive figure for long-form, unscripted, technical conversations,” Ryan said.
“This level of engagement indicates listeners are not just sampling episodes, but staying for full discussions and seeking more leaders, more depth, and more nuanced insight from across the industrial landscape.”
Ryan said Dirt and All also operated as a strategic industry media channel that Ambrosia could deploy to strengthen client positioning.
“By owning the platform, Ambrosia can connect clients into an existing, engaged industrial audience, creating opportunities for storytelling that go beyond traditional advertising or one-off case studies,” he said.
For the heavy industry businesses that appear on the show, participation offers visibility, credibility, and context around leadership, capability and culture that is difficult to convey in short-form content alone. The podcast becomes a vehicle to document generational transitions, growth milestones, and the operational realities of building and running complex industrial organisations.
Making a point
Ryan said that Ambrosia’s core point of difference is its commitment to brand control via vertical integration. Rather than offering isolated creative or digital services, the business operates across the full pipeline: from strategic positioning, through brand and digital development, into in-house content production and distribution via Dirt and All.
This structure delivers several advantages:
• Strategic coherence: Ambrosia helps define a company’s narrative at leadership level, and then ensures all creative and digital executions reinforce it over time.
• Production quality and efficiency: Because production is in-house via Ambrosia Studio, the team can maintain high technical standards while aligning every shoot, article, or campaign to strategic objectives.
• Controlled distribution: With Dirt and All as an owned channel, Ambrosia is not reliant on external platforms or media to reach the right industrial audience.
“Owning facility, production and media means Ambrosia can control quality, message and reach in a way that traditional agencies — often separated from production and distribution — cannot easily replicate,” Ryan said.
“This enables the company to build long-term brand authority for industrial businesses, rather than campaign bursts that fade once a launch cycle ends.”
To find out more about Ambrosia Industrial, contact hello@ambrosiaindustrial.com.au
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