Alemlube, Earthmoving Accessories, Lubricants & Fuels, Lubrication Systems

Alemlube: On the rise

The Alemlube stand at the 2023 Brisbane Truck Show.

Alemlube had a wide range of products on display at the Brisbane Truck Show in May. EEM speaks with Mark Williamson about the show, and what the business can offer the earthmoving industry.

Last month’s Brisbane Truck Show brought a huge line-up of trucks, trailers, equipment, and accessories to the Brisbane Convention & Exhibition Centre over four massive days.

Down the road, the show’s partner event – the Heavy Equipment & Machinery Show – took over the Brisbane Showgrounds, where attendees could take advantage of free shuttle buses and reciprocal ticketing between the two events.

Alemlube’s lubrication systems are suited to a range of earthmoving equipment.

While setting up shop for four days at the truck show, workshop and lubrication solutions business Alemlube offers products relevant to trucking, earthmoving, and everything in between.

“Almost anything that has an engine,” says Alemlube’s Director and Sales and Marketing Manager, Mark Williamson. “And any machinery that requires a workshop.”

Mark has been with Alemlube for 35 years, has seen a huge amount of growth and change in the company over that time.

He says the business is currently in the midst of a major move from its old Queensland headquarters in Deception Bay to a brand-new facility in Burpengary, with a view to ramp up the level of support it can offer its customers across the country.

“We have branches in the five state capital cities, as well as an operation of eight people in Auckland, New Zealand,” Mark says. “With this new facility, we’re going to be able to provide a better service more quickly.

“It’s pretty much twice the size of the Deception Bay site, so we’ll be able to carry more stock. We’re also putting in modular picking systems, as well as our own engineering and fabrication department with overhead cranes, paint booth, laser cutting, and welding facilities.”

Despite the logistics of this big move, Mark says it’s always worth making time for events like the Brisbane Truck Show.

“There’s no better way of networking than face-to-face at industry trade shows like this,” he says. “Business aside, it’s great to be part of a community, and get together with like-minded people in similar industries.

“And there was a great energy at the Brisbane Truck Show. There was lot of good traffic, including at our stand. We had a lot of good interest, as well as genuine sales leads.”

The Alemlube stand at the 2023 Brisbane Truck Show.
Mark says the Brisbane Truck Show was a big success for Alemlube.

Alemlube had a wide range of products on display, but Mark highlights two solutions in particular that owners of earthmoving equipment should consider.

“The first is our range of Italian-made lubrication systems,” he says. “They offer a genuine benefit to owners, fleet managers, and the rental market.”

Mark says these systems can be fitted to any piece of equipment that requires regular lubrication, including trucks, trailers, wheel loaders, excavators, mini skid steers, agricultural sprayers, hay bailers, waste recycling plants, as well as fixed plant applications.

“We also have a new range of stainless steel pipes and fittings that can be used for compressed air or oil reticulation systems.

“We were originally sourcing them externally, but now we’re importing directly from a manufacturer. This reduces costs for the user, and gives us control over quality and compliance with Australian regulations. So, we can do a better job, in-house, more cost-effectively.”

For more on Alemlube’s range, visit:, or


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