For decades, Australian Hammer Supplies (AHS) in NSW has stood out as a powerhouse in the Australian machinery landscape, a reputation that has been enhanced with its appointment as a CASE dealership.
Founded in Sydney in 1989, Australian Hammer Supplies has grown from a family business into one of the largest and most respected machinery dealerships in New South Wales.
Now known as AHS Group, the company has evolved beyond its original focus on hydraulic hammers, reflecting its expansion across multiple brands, sectors and regions.
Headquartered in Ingleburn in Sydney’s southwest, AHS Group now operates six branches across the state.
The company’s CASE dealership services a vast territory stretching from the Mid-North Coast of NSW to the Victorian border and as far west as Parkes, ensuring operators across regional and metropolitan areas can access sales, parts and service close to where they work.
Service and results
AHS Managing Director Christopher Pennells said what sets the company apart is consistency.
“Customers know exactly what to expect when they work with us: clear answers, quick decisions and a team that follows through,” he said.
“Over the past 40 years, the business has been built by people who understand the pressures of operating expensive equipment and the true cost of downtime, which is why support and responsiveness have become the foundation of how AHS works.
“We focus on doing the job properly the first time, so downtime is kept to an absolute minimum. When people deal with us, they’re talking to a team that understands machines, deadlines and the cost of being off the job.”
That focus on reliability and responsiveness continues to shape how AHS Group operates across every branch and department, guiding the way the business supports customers and delivers results.
Driving growth with CASE
Chris said that AHS Group’s appointment as an authorised CASE Construction Equipment dealer marks a step forward in the company’s growth strategy and reinforces its capability across the heavy equipment market.
“The partnership expands AHS Group’s ability to support contractors, councils and owner-operators with a broader range of machines and stronger local aftersales support,” he said.
“Since the appointment, AHS Group has invested heavily in training, diagnostic tools, specialist technicians and floor stock.
“CASE machines are now available across all of our six AHS branches, supported by our growing network of dedicated service technicians for both workshop and on-site servicing.
“This structure ensures every branch can provide full sales, service and parts support, giving customers fast access to machines, attachments, finance and technical expertise wherever they are in NSW.
“Our goal with CASE is to give operators more choice and stronger local support.
“The CASE line-up lets us serve customers who need larger, more powerful machines, backed by a team they can reach quickly when it matters.”
Machines for every job
AHS Group supplies a range of equipment for construction and agriculture, giving customers access to the right machine for every task.
On the construction side, AHS offers the full range of Kubota construction equipment, including excavators up to eight tonnes, skid steer and compact track loaders, and a selection of matching attachments.
These compact and mid-sized machines are built for tight access, residential, landscaping and civil works, delivering the reliability, versatility and performance that Kubota is known for.
For larger applications, the CASE range extends from 14t to 49t excavators, giving operators power and performance for heavy earthmoving, infrastructure and quarry work.
The CASE line-up also includes rollers, graders, loaders and other heavy equipment, giving customers access to a complete construction solution through one trusted dealer.
Whatever the application, the AHS team can match the right machine, attachments and support package to suit the work.
On the agricultural side, AHS Group supplies the full range of Kubota, Krone, Land Pride, Great Plains and Baroness equipment, providing solutions for every type of property and operation.
From powerful tractors and implements for broadacre and livestock farming to precision hay and forage equipment, AHS Group supports producers who demand reliability and performance.
The range also includes professional turf and grounds care machinery, with Kubota and Baroness fairway and greens mowers, out-front and zero-turn mowers, RTV utility vehicles and generators.
“Whether you need a tractor for your farm, a mower for your sports field or a fairway machine for your golf course, we’ve got you covered,” Chris said. “We work closely with customers to match each machine to their needs and keep them supported long after delivery.”
Service and support
Service remains at the centre of the AHS Group model. Each branch is equipped to handle diagnostics, repairs and machine builds, supported by well-resourced workshops and experienced technicians.
Across NSW, mobile service teams provide on-site maintenance and breakdown support, ensuring customers get fast response and minimal downtime wherever they are working.
The parts departments carry inventories of genuine components and consumables for all brands, with same-day dispatch available on stocked lines and direct access to manufacturer supply networks.
“Our technicians are factory trained and our communication is clear. We plan work around the customer’s schedule, provide updates and deliver on time,” Chris said.
Finance made simple
AHS Group helps customers secure the right finance solution through trusted lenders and manufacturer-backed programs offered by Kubota and CASE.
Customers can access a range of options including fixed-rate, seasonal or tailored repayment plans designed to suit individual cash flow and business cycles.
The AHS team works closely with customers and finance partners to make the process straightforward from start to finish.
All terms are transparent, approvals are quick and paperwork is kept simple. The aim is to make financing a new machine as easy as purchasing one, so customers can get to work sooner.
“We help customers find and secure finance that fits their needs,” Chris said. “Most of our customers would rather be out on the job than sitting in an office doing paperwork, so our role is to make the process quick, clear and hassle-free.”
Looking ahead
As AHS Group continues to grow its footprint and invest in people, stock and infrastructure, the focus remains on delivering reliability, capability and value for customers across
NSW.
From the Mid-North Coast to the Victorian border and out to Parkes, AHS Group is building on its long-standing Kubota success to establish CASE as a key player in the state’s construction and earthmoving market.
“We have built this business by showing up, keeping our word and backing our machines,” Chris said. “That is what has earned our reputation and that is what we’ll keep doing.”
For more information phone: (02) 9826 6000, or visit ahsgroup.com.au