Earthmoving News

A New Day. A New Deere !

Construction & Forestry relaunch business in Australia

John Deere is relaunching its Construction & Forestry business in Australia, partnering with dealers RDO Equipment and AFGRI Equipment to serve construction and forestry professionals throughout

the country. The new market focus allows Deere to provide a broader equipment line, dedicated support, and cutting-edge technology to keep John Deere customers productive.

“It’s a new day for John Deere Construction Forestry in Australia as we bring new products to market, including excavators and ADTs,” said Jeff Kraft, Managing Director for the Asia Pacific and Africa. “But that’s not all. Our new dealer channel is ready to sell and support the full line of John Deere construction equipment, and partner with customers to keep them up and running.” “John Deere has invested heavily to support our dealers with in-country parts and specialists on the ground,” said Andy Tomkins, Customer, and Product Support Manager. “Contractors can expect the same reliability and durability they’ve come to know from the John Deere brand.”

John Deere will leverage its broad lineup of construction equipment for the Australian market including motor graders, crawler dozers, wheel loaders, backhoe loaders, and articulated dump trucks. Later this year compact excavators and loaders, and skid steers will be available. Next year we look forward to bringing our lineup of E-Series-II excavators to the Australian market. In forestry, John Deere will continue to offer a broad lineup of both full tree and cut-to-length harvesting solutions. All the equipment will be sourced from seven John Deere factories across six countries to better meet customer needs based on engine tiers and technologies.

In addition to the expanded equipment offerings, John Deere will also continue its focus on Ultimate Uptime featuring John Deere WorkSight™ technology. This suite of easy-to-use technology solutions will optimise machines, uptime, and job sites, and boasts JDLink™ telematics, machine health, remote diagnostics and programming, payload weighing and fully integrated grade control. “We’re excited to assist customers to embrace the increased efficiencies offered by our technology suites,” said Kraft.

RDO Equipment is an established John Deere Dealer in the United States. Founded in 1968, RDO Equipment has more than 50 years of partnerships, commitment, and vision in the equipment industry. The company sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from leading manufacturers including John Deere, Vermeer, and Topcon. With more than 75 locations across the United States, and partnerships in Australia, Mexico, Russia, and Ukraine, RDO Equipment is a total solutions provider. Since 2012, RDO Equipment has been an engaged partner with Vanderfield, building on the company’s strong values and customer focus.

AFGRI Equipment entered the Australia market in 2004 and today has 14 branches throughout Western Australia. Globally, the AFGRI Group provide services across the entire grain production and storage cycle, offering financial support and solutions as well as inputs and hi-tech equipment through the John Deere brand supported by a large retail footprint. AFGRI and John Deere’s relationship started back in 1963 and has grown to one of the largest John Deere dealer groups in the Southern Hemisphere. Their mission is to be the preferred supplier of equipment, services and solutions and the relationship with John Deere is vital in reaching this goal. At the core of everything they do are their values, which are integrity, accountability, teamwork, passion and service excellence. They own John Deere Dealerships throughout the African continent.

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