Top Selling Car Keeping Australian Small Business On The Move

By
Updated: September 3, 2019

Australia’s two million small businesses drive our economy and employment growth.

But what’s keeping Australia’s small businesses on the road? ORIX Australia’s Dealer Relations and Purchasing Manager Ilario (Larry) Maiolo reveals the best-selling models for 2018 – and why you’re more likely to find a dual-cab ute or family-sized SUV at work for SMEs around the country.

Fit For Multi-Purpose

“The work vehicle is no longer just a work vehicle, it’s also for the weekend and family activities,” explains Larry. “So while the number one decision criteria for businesses looking for a new vehicle is the purpose, that purpose is more varied than distributing goods or visiting customers.”

That’s why a clear top-seller is the Toyota Hilux – 51,705 Australians bought the dual-cab ute in 2018.

“In our smaller fleets, the Ford Ranger and Isuzu Ute Dmax are also popular. SUVs – such as the seven-seater Kia Sorento – now account for 43% of total car sales. And for passenger cars, Toyota Corolla is the winner – followed by the Toyota Camry.”

Reliability Counts In Uncertain Times

Around 400,000 businesses operate a ‘small fleet’ (fewer than 20 vehicles), according to ACA Research’s 2018 survey of 350 business decision-makers. And 18% expect the number of vehicles they operate to grow over the next year.

That’s good news for the automotive sector, which saw its first year on year sales decline in three years in 2018.

“Most OEMs are reporting a slow start in the first quarter of 2019,” notes Larry. He says many manufacturers have changed their warranty period to five years, which will have an impact – as will the election, the slowing property market, and tighter lending policies resulting from the Banking Royal Commission.

“As people become more cautious, they’re likely to look for more traditional, tried and tested models with a lower cost of ownership. That way, if they need to retain the vehicle for longer due to financial constraints, it could last 10 years. This is where you can take advantage of leasing, fix cost and a new car every three years.”

The primary reasons for small fleet brand preference are functional – fit for purpose (61%) and reliability (60%). “A small business can’t afford downtime due to unexpected repairs,” says Larry. “That quickly leads to loss of income, so they need a trusted model.”

For SMEs looking for all the features of a work and weekend car in one, ‘fit for purpose’ might include five generous seats, lots of storage, room to conduct office work (such as 12V charging sockets and phone integration technology), and comfortable driver experience.

Price is also a consideration for 42% of small business decision-makers, as is fuel consumption (39%).

“The Toyota Camry Hybrid is a popular choice for lower fuel consumption, but in general we’re not seeing the significant purchase of electric vehicles yet,” Larry notes. “Business owners are asking questions and researching their options in this area, but the current market choices are limited, and the cost of ownership is still relatively high.”

From Trades To Sales, These Cars Deliver

Toyota is the brand leader by some mileage for small fleets – accounting for 33% of sales. It’s followed by traditional favourites Holden (19%) and Ford (15%).

“Reliability is a key factor for service vehicles, which are on the road constantly visiting clients,” says Larry. “Small hatchbacks like the Corolla suit that need.” Service firms are also more likely to have employees using personal vehicles on company business, according to the ACA Research survey.

For sales professionals, brand image might be more important – according to Larry, premium SUVs in the $50k-$100k bracket are more popular.

Distribution businesses look for lower fuel consumption but are also conscious of image, given the visibility of their brand on the road. “European marques like Fiat, Renault and Mercedes small vans might convey the premium nature of the products inside,” suggests Larry.

And of course, for tradies and construction businesses the dual cab ute reigns supreme. “Toyota Hilux and Ford Ranger are the clear standouts.”

Larry says the current market offers some great opportunities for small businesses to expand their fleet. “There are some good deals available, especially through specialist small business fleet providers like VOOM, powered by ORIX, that can access larger discounts. We also know many business buyers need vehicles immediately to meet new contract needs – so VOOM (www.voom.com.au) can help locate exactly what you need.”