Atlas Copco Group Splits To Create New Construction And Mining Group – Epiroc

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Updated: May 11, 2018
Atlas Copco

In January 2017, the board of multinational Atlas Copco Group announced it would establish a new, second entity for its mining, rock excavation and construction tools divisions. This side of the business was worth 3 billion Euro ($AUD4.2 billion) in the financial year ended September 30, 2016, and comprised 12,000 employees worldwide. The demerger is expected to be ratified by shareholders at the Atlas Copco Group’s AGM in April this year and the new company expects to list on the stock exchange in July.

The name of the new company – Epiroc – was announced in May 2017 and Atlas Copco Group’s mining, rock excavation and construction tools divisions in Australia started trading under the name in November.

The name “Epiroc” was selected from a list of 1000 potential titles. “Epi” is a prefix meaning “on” or “at”, while “roc” signals durability and stability. Rock is, of course, one of the most important materials that the company works with.

“And the Group is pleased with the name choice – with Epiroc we have found a short, distinct and timeless name that is spot on for the mining and civil engineering business,” Annika Berglund, Atlas Copco’s senior vice president for corporate communications and governmental affairs, said in a press release.

The name change has had little impact on the operations of Atlas Copco Australia’s mining, rock excavation and construction tools divisions, now Epiroc Australia. It is business as usual although the new company name will result in a wholesale rebrand of Epiroc’s products.

The construction tools are now rebranded to Epiroc.

Atlas Copco

A STRONG HISTORY

The Hydraulic Attachment Tools division has been a technology leader for more than 50 years.

The hydraulic breaker was originally developed in 1963 by the German company Krupp Berco Bautechnik, which became part of Atlas Copco in 2002.

The product range today includes 100 different hydraulic attachment tools, and is designed to ensure that customers can always find the right tool for their specific application and excavator.

Among others, the division manufactures the HB 10000, the largest serial hydraulic breaker in the world – every punch equals the weight of 130 elephants.

For the Hydraulic Attachment Tools division, it will be business as usual. Products will be manufactured in the same facilities as today, developed by the same R&D teams and marketed by the same faces to the customer.

A STRONG HISTORY continued…

Atlas Copco

“We are building on a very solid foundation in the industry,” said Goran Popovski, President of the Hydraulic Attachment Tools division.

“Within Epiroc we can even better focus on what is core for us: providing solutions and best support to our customers around the globe. Epiroc is a new player with a solid history in the market and our ambition is to continue to have market leading positions in each market and each segment.”

WHAT THIS MEANS FOR AUSTRALIA

Epiroc hydraulic attachments are marketed through a distribution network of attachment dealers (see list below).

According to Glenn Illingworth, Business Line Manager Hydraulic Attachments Epiroc Australia, “It’s an opportunity to relaunch our brand and introduce it to new customers and new segments of the market.”

“Epiroc has a mining as well as a construction focus, so hydraulic attachments in Australia will have greater access to the mining and quarrying markets, especially with our premium hydraulic breaker range.

“And we are committed to maintaining our industry-leading position in demolition and especially our cutting edge silent demolition tools, that are the most productive in their class.”

Atlas Copco

AUSTRALIAN EPIROC DISTRIBUTORS:

• Breakthru Hammers

• Australian Hammers Supplies

• Australian Construction Equipment

• BA Equipment Group

• JF Machinery

For more information visit www.epiroc.com/en-au